Know SEO Blog

Now as of this moment I do not have a related posts plugin installed on this particular blog.  Why?  Well, the blog has been launched less than a month ago and I don’t have enough posts for this plugin to be useful yet.  The related post type plugin is something that I do utilize on other sites, and I’m going to show you why I do this.

The first reason is more or less common sense.  Someone searches for “how to do X and Y” and I have a page indexed that is “how to do X.”  Now somewhere on my site I may have another blog post that answers their question more completely.  Perhaps that page is new and hasn’t been indexed yet.  Or perhaps the SE user didn’t know exactly what they were looking for and after finding my page with their botched or incomplete search terms they find what they were actually looking for in a related post.

The second and most important reason to use the related post is for SEO purposes.  The main purpose is “interlinking.”  If you don’t know, interlinking simply is defined as the internal link structure within your own site.  Now suppose your get a high authority link to a certain page on your site about oranges.  Google now thinks that this page is important and relavant information.  Perhaps your post about oranges mentions fruit a good bit.  Now your related posts display other fruit related posts, like posts on grapefruit and apples.  With the related posts plugin you are actually pushing your own link juice so that now google sees that your other pages are relavant and important also.

Also another thing to consider is your indexing saturation.  This can be figured out by dividing the number of pages you have indexed in google by the number or pages that are on your site.  If you don’t know how to figure out the number of pages has index then read:

Know about your site and your competition – Google Operators

The related post plugin helps drastically with index saturation by pushing google to some of your older posts that happen to be relevant.  This is particularly useful if you have a large number of posts(1000+).  Now their are several related post plugins out their, and sadly I haven’t tried many of them.  The one I use is here:

WordPress Recent Post Plugin

Tags: indexing, intermediate, seo

This entry was posted by Jimmy on Wednesday, September 2nd, 2009 at 5:55 am and is filed under Plug-ins. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.