Know SEO Blog

This post is aimed particularly at those whose blogs are heavily motivated by media.  Music, Celeb, Politics, or anything along those lines.  I’ve discovered that you can draw lots of traffic by placing pictures in every post.  You can actually draw 10 times the traffic from google image search than you can from google web search when you are first starting.  To do this, you have to be careful about how you present your images.

Although google may one day have a fast working facial recognition algorithm, that day has not yet come.  Because of that google relies heavily on what the webmaster says about the photos presented.  A smart webmaster can use this to their advantage.  To the best of my knowledge, google is looking at the name of the image file and “alternate text”.  This is why you should always RE-NAME your image files for SEO purposes.  I like to use the name of the person, and possibly one short descriptive term.  In the alternate text, I will then again mention the persons name and give a small caption about the pic.

I’m sure that other factors, such as the title of the page, contents of page, make a difference also, but you have to have the name and the alternate text right.  If you are uploading your own photos (hotlinking will get you no where),  then save them to a good name before uploading.  When you upload the image, make sure that you edit the “Image Caption” field.  This is also known as your alternate text.

You should be creative with your alternate text, trying to draw people in on longer keyphrases.  If you have the spare time, you may even want to go back through your old posts, and add alternate text.

Tags: blog, google, seo

This entry was posted by Jimmy on Tuesday, August 18th, 2009 at 2:46 am and is filed under On Page SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.