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Link Building.. What are trackbacks and Pingbacks?

A trackback and a pingback are essentially the same thing, so I’m not going to go into the difference.  All I’ll say is that the trackback is the older method and the pingback is the newer.  What it does is inform other blog owners that you are linking to their page in a post.  Sometimes, this will get you a link on the blog owners post page.

If you have ever seen, under the comments sections, something that says TRACKBACK or PINGBACK, these comments are automated.  If you pingback a blog owner, often times they elect to automatically link back to the page that linked to them.  These pingbacks can be very valueable and I highly recommend that you take advantage of them.

Anytime that you cite another blog, if you link to it, you can have WP send the pingback.  You can turn this option on under Settings/Discussion.  Although the link back will be recipricol, if you get a successful trackback/pingback, it will often be from a blog that has more link weight than you do.  Recipricol links are not as good as one way links.  They are however, still valueable expecially if the other site is more respected than yours.

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Jimmy

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