The first reason is more or less common sense.  Someone searches for “how to do X and Y” and I have a page indexed that is “how to do X.”  Now somewhere on my site I may have another blog post that answers their question more completely.  Perhaps that page is new and hasn’t been indexed yet.  Or perhaps the SE user didn’t know exactly what they were looking for and after finding my page with their botched or incomplete search terms they find what they were actually looking for in a related post.

The second and most important reason to use the related post is for SEO purposes.  The main purpose is “interlinking.”  If you don’t know, interlinking simply is defined as the internal link structure within your own site.  Now suppose your get a high authority link to a certain page on your site about oranges.  Google now thinks that this page is important and relavant information.  Perhaps your post about oranges mentions fruit a good bit.  Now your related posts display other fruit related posts, like posts on grapefruit and apples.  With the related posts plugin you are actually pushing your own link juice so that now google sees that your other pages are relavant and important also.

Also another thing to consider is your indexing saturation.  This can be figured out by dividing the number of pages you have indexed in google by the number or pages that are on your site.  If you don’t know how to figure out the number of pages has index then read:

Know about your site and your competition – Google Operators

The related post plugin helps drastically with index saturation by pushing google to some of your older posts that happen to be relevant.  This is particularly useful if you have a large number of posts(1000+).  Now their are several related post plugins out their, and sadly I haven’t tried many of them.  The one I use is here:

WordPress Recent Post Plugin

After installing, log into your wp-admin page. If you installed with Fantastico or by some automated process, there is a good chance that it is not the latest version.  If you see a notice on your WP dashboard, the first thing that you should do is update to the new version.

Next, start with the Settings button and carefully go through all of the options.  Fill out everything that you can.  If you don’t understand something you can skip over it.  Here are a few important things to change.

Under writing, at the bottom replace your update service with this:

http://api.moreover.com/RPC2
http://bblog.com/ping.php
http://blogsearch.google.com/ping/RPC2
http://ping.weblogalot.com/rpc.php
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.bloggers.jp/rpc/
http://rpc.pingomatic.com/
http://rpc.weblogs.com/RPC2
http://rpc.technorati.com/rpc/ping
http://topicexchange.com/RPC2
http://www.blogpeople.net/servlet/weblogUpdates
http://xping.pubsub.com/ping

Next under Privacy, change the option so search engines can find you.

Now click on Perma-links.  For this you have several options.  What is important is that you have the post-name in the link.  Select either Day and name, month and name, or ideally you can do the following custom structure:

/%category%/%postname%/

This will display the links showing the category and the postname and is the way that this site has been set up.

Now you need to download several different plug-ins to get started.  If you don’t know how to install a plug-in, then go here.

Here are the Plugins that I recommend you start with:

All-in-One SEO Pack

Google XML Sitemaps

MaxBlog Press Ping Optimizer

Askimet Spam Protection – This may be included in your WP install

Download these plugins and configure them.  All-in-one SEO is self explanitory.  Just activate the plug in and fill out the first 3 fields.

Google XML Sitemap you have to go to settings and compile the sitemap manually the first time.  Your sitemap will be yourdomain.com/sitemap.xml.

MaxBlogPress Ping Optimizer is a pain in the butt to register, but it is worth the hassle.  This plugin keeps your blog from making excessive pings to RSS feed directories to avoid having your site banned.

Askimet usually comes with WP, so just activate the plugin, get a WP API key and you are good to go.  This stops spam comments and is a must.

That should be enough to get you started, more to follow…

Ok now we are ready to activate the plug-in.  First sign into your WordPress Dashboard.  On the left hand side at the bottom click on Plugins.  Locate the All-in-One Seo Pack and click on “Activate”

More or less all plug-ins are installed in this manner, so for any future plug-ins follow the above steps.  Once a Plugin is installed, they can usually be configured from the Settings Menu.

To configure the All-in-one SEO Pack, click on Settings and then “All-in-1 seo”  There are really only3 things we are concerned with.  First turn the Plug-in on.

Next fill out the Home Description.  This is for Meta-tags that search engines pick up.  Google will usually use the description you put here to explain your webpage in the rankings.

Now fill out the Home Keywords.  Think about what a user would search for to find your blog.  If you have a niche make sure to include that in your keywords.  Don’t go crazy, 5 or 6 keywords seperated by commas will do.

Home Title uses the Title of your blog if you don’t fill anything out.  All of the other settings can be left as is.  If you want to experiment go ahead.

Now that you know how to install a plug-in, the next article will be on how to set-up a clean install of wordpress.  Even if you have had your blog for quite some time, it is a good idea to make some of the changes suggested.

I have learned is that it is always best to set the blog up correctly before you get traffic.  Changing the structure afterward can sometimes mess with your rankings.  The next lesson is going to be on how to optimize a new install of WordPress.  To do this, you need to know how to install plug-ins first.

Here are some things that you need to install a plug-in:

1.  FileZilla – a FTP client used to send the plugin to your host

download here for free – Click on download under FileZilla

Or any other FTP client

2.  FTP login information – If you don’t know what your FTP information is then e-mail your hosting provider.  First try to login using your Cpanel login and password to ftp.yourdomain.com.

3.  All in One SEO Pack Plugin – We might as well install something useful.

download here for free – click on Download Now

Download and install FileZilla.  Download the all in one seo pack and unzip the file.  To make it easy, unzip the file to c:\plugins

Now open FileZilla.  On the column on the left click my computer, c:\plugins to get to your unziped plugin.  On the top type ftp.yourdomain.xxx in the host, and then your user name and password.

After you are logged in, look for a directory on the ride side called wp-content.  If you cannot find it then look for a directory called public-html click on it, and then search for wp-content.  After you are in wp-content search for plugins.  Click on that directory.  Now drag the contents of your c:\plugins diretory to the window on the right.  Now your files are copied to your server!

Next post explains the rest

Installing a WordPress Plugin Continued….